Rivers Casino x Brian May
Livery + Billboard Design
OVERVIEW
High stakes meet high speed: in 2025, Rivers Casino Portsmouth partnered with professional driver Brian May for a season-long sponsorship at Langley Speedway in Hampton, Virginia.
The wrap had to work at speed, being bold and legible from the stands, while also balancing sponsor branding. I built it around Rivers Casino's colors, turning their signature "Swoosh" into a sweeping line of motion across the body. On the hood, flaming dice bearing the number 22 tie the car to both the casino and the driver, turning a classic casino icon into a symbol of speed.
The billboard extended that same visual language to a static format, translating the high-octane energy of the wrap into a large-format ad meant to catch attendees' attention trackside.
The Big Reveal
Process
Final Thoughts
This project meant designing for two speeds at once. A car built for motion and a billboard built to stop people in their tracks, while keeping one story consistent across both. Watching it come together trackside, and get picked up by local news, was a great reminder of what this work is really for: representing a real partnership, in front of a real crowd.